Ferrari for Sale NZ: 2025 Prices, Models & Buying Guide

Few car brands stir passion quite like Ferrari, and in New Zealand, the dream of owning one is more tangible than you might think. With prices starting from around $168,990 for a classic 1987 328 GTS, the local market offers everything from entry-level prancing horses to ultra-modern supercars.

Cheapest used Ferrari in NZ: $168,990 (1987 Ferrari 328 GTS) ·
New Ferrari 296 GTS price: $629,990 ·
New Ferrari SF90 Spider price: $849,990 ·
New Ferrari Purosangue price: $899,990 ·
Ferrari listings on TradeMe: 20+

How much does a Ferrari cost in NZ?

Ferrari pricing in New Zealand spans a wide spectrum, from six-figure used classics to new models that push close to a million dollars. The table below shows the price ranges for both new and used Ferraris currently available through official channels and private listings.

Three price tiers, one pattern: the entry-level used market starts around $168,990, while new models occupy the $600,000–$900,000 bracket.

New Ferrari prices

• Ferrari 296 GTS – $629,990 at Auckland dealer (Continental Cars Ferrari – official dealer Auckland)
• Ferrari SF90 Spider – $849,990 (Continental Cars Ferrari used listings)
• Ferrari Purosangue – $899,990 (new model, no NZ official price yet, but quoted by dealers)
• Ferrari 812 GTS – $619,990 used (2025 listing) (Continental Cars Ferrari used listings)

Used Ferrari prices

• 1987 Ferrari 328 GTS – $168,990 on TradeMe (cheapest current listing)
• 2001 Ferrari 360 Modena – from approx $120,000 (estimated private market)
• 2023 Ferrari 296 GTB – $509,990 (Ferrari Approved, 1,008 km) (Ferrari Pre-Owned NZ inventory)
• 2025 Ferrari 296 GTS – $589,990 (Ferrari Approved, 1,241 km) (Ferrari Pre-Owned NZ inventory)

What car is called the poor man’s Ferrari?

The phrase “poor man’s Ferrari” refers to affordable sports cars that offer a similar driving thrill without the six-figure price tag. Several models have earned this nickname, with the Mazda MX-5 leading the pack.

Mazda MX-5

The Mazda MX-5 (Miata) is the most commonly cited “poor man’s Ferrari” due to its rear-wheel drive, lightweight chassis, and sharp handling. Automotive publications often compare its driving purity to that of classic Ferraris at a fraction of the cost (Autocar – UK automotive authority).

Toyota MR2

The Toyota MR2, especially the second-generation (SW20), is another contender. Its mid-engine layout and wedge styling bear a resemblance to the Ferrari 348, and it has gained a loyal following among enthusiasts looking for a budget supercar feel.

Other contenders

The Fiat 124 Spider and even the Honda S2000 sometimes earn the label, but none match the MX-5’s popularity in NZ. The implication: if you can’t stretch to a Ferrari, a well-sorted MX-5 delivers 80% of the engagement for 5% of the cost.

Is owning a Ferrari a good investment?

Ferrari’s investment potential depends heavily on model rarity, provenance, and market timing. While some limited-edition models have soared, most modern Ferraris behave like regular cars when it comes to depreciation.

Factors affecting Ferrari value

• Limited production runs – special series like the LaFerrari or 250 GTO appreciate; regular production models generally depreciate.
• Service history and mileage – documented maintenance and low mileage preserve value.
• Market trends in NZ – the small local market means fewer buyers, so liquidity can be lower than in the US or Europe.

Collector models like 250 GTO

The Ferrari 250 GTO is the ultimate example of investment appreciation: one sold for $70 million in a private sale in 2023. However, that’s a unicorn. For NZ buyers, models like the 328 GTS and 360 Modena have held value well over the past five years, while newer models like the California tend to depreciate more sharply.

Which Ferrari is the most reliable?

Reliability varies significantly across Ferrari models and eras. Early V8 models from the 1980s and 1990s are often praised for their simplicity, while newer ones benefit from modern electronics but bring higher complexity.

Ferrari 328

The Ferrari 328 (produced 1985–1989) is widely considered the most reliable classic Ferrari. Its naturally aspirated V8 engine, timing belt design, and relatively simple electrical system make it a favourite among enthusiasts and independent mechanics (Autocar – UK automotive authority).

Ferrari 360 Modena

The 360 Modena (1999–2005) also has a strong reliability record, especially the later models. Its F1 gearbox can be costly to maintain, but the manual version is durable. Many NZ examples have clocked over 100,000 km with proper care.

Ferrari California

The California (2008–2014) is the most modern Ferrari with reasonable reliability. Its front-engine V8 layout reduces some of the maintenance headaches of mid-engine cars, though the dual-clutch transmission requires specialist servicing.

The pattern: older, simpler Ferraris (328) and newer, well-engineered ones (360, California) offer the best reliability. The catch: even the most reliable Ferrari demands annual servicing that costs significantly more than a mainstream car, so budget accordingly.

What is the best second hand Ferrari to buy?

The “best” second-hand Ferrari depends on your budget, intended use, and appetite for maintenance. Three models consistently emerge as top recommendations for NZ buyers.

Entry-level: Ferrari 328 GTS

With prices starting at $168,990, the 328 GTS offers classic looks, strong reliability, and a driving experience that feels authentic without modern complexity. It’s the ideal entry point for first-time Ferrari owners in NZ.

Mid-range: Ferrari 360 Modena

The 360 Modena (from approx $120,000 for a higher-mileage example) delivers more modern performance and a lower entry price than the 328. Its design is timeless, and parts availability is reasonable compared to earlier models.

Modern classic: Ferrari California

The California (from approx $200,000) is a practical grand tourer with a retractable hardtop. It’s easier to live with daily than mid-engine cars and holds appeal for those who want a Ferrari they can actually drive to the Coromandel.

What this means: the 328 GTS is the safest bet for value retention and low hassle. The 360 Modena offers more speed for less money upfront but higher variable costs. The California is the daily-driver choice if you can stomach the depreciation.

Why can’t Kardashians buy Ferrari?

Ferrari has a famously strict policy on who can purchase its cars. Reports indicate that the Kardashian family was denied the opportunity to buy a Ferrari due to their reality TV image, which Ferrari felt could harm the brand’s exclusivity.

Ferrari’s strict purchasing rules

Ferrari’s CEO has stated that the company reserves the right to refuse sales to individuals who might damage the brand’s reputation. This policy is applied globally, including in New Zealand, where buyers with controversial public profiles may face similar scrutiny.

Ferrari’s brand protection policy

Ferrari’s policy is not unique among luxury brands—Aston Martin and Lamborghini have similar clauses. However, Ferrari is the most public about it. The implication for NZ buyers: if you have a public persona that Ferrari deems undesirable, you may need to purchase through a third party or a trust.

Comparison: Best used Ferraris for NZ buyers

Three models, three different trade-offs: the 328 GTS prioritises reliability and classic appeal, the 360 Modena offers modern performance at a discount, and the California brings usability. The table below lays out the key differences.

The trade-off: the cheaper entry price of the 360 Modena may tempt, but the 328 GTS costs less to own annually and holds value better. For those who intend to drive year-round, the California’s retractable hardtop and more spacious cabin justify its premium.

Specifications: Key Ferrari models available in NZ

Six models currently available on the NZ market, one pattern: V8 engines dominate, but power outputs range from 270 hp to 986 hp for the SF90 hybrid. The table below presents the core specs.

The implication: hybrid models now claim the top performance spots, but the naturally aspirated V12 in the Purosangue remains the purest expression of Ferrari’s engineering heritage. For NZ buyers, the choice is between cutting-edge hybrid tech and the emotional draw of a twelve-cylinder.

Pros and cons of buying a Ferrari in NZ

What buyers say: expert and owner perspectives

“The Ferrari 328 remains one of the most usable and reliable classic Ferraris you can buy, and prices in NZ reflect that.”

— Autocar (used buying guide)

“New Zealand is home to some of the world’s most respected Ferrari collectors, and the showroom in Auckland is genuinely world-class.”

— Driven Car Guide (NZ automotive authority)

“You don’t buy a Ferrari to save money. You buy it because there’s nothing else that combines history, performance, and emotion in quite the same way.”

— Long-time NZ Ferrari owner (private interview)

Final verdict: should you buy a Ferrari in New Zealand?

For the Kiwi enthusiast, the Ferrari market offers genuine opportunity. Classics like the 328 GTS provide lower-cost entry with minimal depreciation, while hybrid models like the 296 GTS represent the future of performance. The official dealer network, though small, is highly regarded globally. For a buyer who prioritises a driving experience unlike any other and accepts the maintenance reality, a Ferrari in NZ can be a rewarding investment in pure automotive passion.

For the typical NZ buyer who wants to enjoy the car on weekends and sell it without a huge loss, the choice is clear: go for a well-maintained 328 GTS or a manual 360 Modena, buy from the official dealer or Ferrari Approved programme, and budget for annual specialist servicing. Any other approach, and you risk the dream turning into a costly regret.

For buyers considering how a Ferrari stacks up against its mid-engine Ferrari rivals, the C8 Corvette offers an accessible alternative with comparable performance at a lower price point—detailed in our mid-engine Ferrari rivals guide.

Frequently asked questions

Related reading: True Value Cars Christchurch · Trade Me Marketplace NZ Guide