If you’re hunting for a 65-inch TV in Ireland, LG’s lineup is hard to beat—but the price spread between a €629 budget set and a €2,600 flagship OLED is wide enough to trip up even seasoned shoppers. The C5 OLED sits at the sweet spot most buyers end up considering, and at €1,999 it’s neither the cheapest nor the most powerful option. Let’s break down what you’re actually paying for across LG’s 2025 and 2026 ranges, with real retailer prices and expert verdicts from sources like Business Insider and RTINGS.com.

Screen Size: 65 inches ·
Key Technologies: OLED, NanoCell, 4K UHD ·
Gaming Features: AMD FreeSync Premium, G-Sync ·
HDR Support: HDR10, HLG ·
Top Retailers: Currys.ie, HarveyNorman.ie

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact launch dates for 2026 models not confirmed
  • Current promotional discounts beyond RRP
  • Availability stock levels at retailers
3Timeline signal
  • 2026 lineup announced by LG with 40 new models (LG Official)
  • 2025 models (B5, UA75) available now in Ireland (Expert.ie)
  • 2026 models like OLED65C6PUA rolling out globally (LG US)
4What’s next
Label Value
Popular Models OLED65C54LA.AEK, OLED65B56LA.AEK, OLED65G54LW.AEK, UA75
Screen Sizes 65 inch focus
Retailers Expert.ie, Currys.ie, DID.ie, Harvey Norman IE
Technologies OLED Evo AI, NanoCell
B5 Processor α8 AI Processor Gen2
Flagship Refresh 165Hz (G5)

Is LG TV better than Samsung?

LG and Samsung dominate the 65-inch market, but they take fundamentally different paths to picture quality. LG’s OLED panels self-emit each pixel, delivering perfect blacks and infinite contrast ratios. Samsung’s QLED technology relies on a backlight system, which makes it brighter in well-lit rooms but sacrifices the deep blacks OLED achieves effortlessly. For movie lovers who watch in dim environments, LG typically wins on pure picture fidelity. For daytime viewers who want vivid colour in bright rooms, Samsung QLED has its own appeal.

When it comes to gaming, both platforms now offer HDMI 2.1, VRR (variable refresh rate), and auto low-latency modes. The LG G5 pushes further with a 165Hz refresh rate that exceeds the 144Hz ceiling most Samsung sets offer. LG’s webOS interface loads apps quickly, and the company has committed to longer software support cycles than it managed in previous years. TechRadar’s testing confirms top 65-inch TVs from both brands deliver strong performance, though the “better” choice depends heavily on your viewing environment and priorities.

Key differences in picture quality

LG OLED panels achieve true black levels because each pixel generates its own light, meaning bright objects can sit next to absolute darkness without the halo effect LCD backlights produce. Samsung’s QNED and QLED lines use Mini LED backlights with hundreds of dimming zones, which narrows the gap but doesn’t close it for critical viewers. RTINGS.com consistently rates LG OLEDs higher for movies and streaming, while Samsung’s premium QLEDs hold their own in brightness-heavy gaming scenarios.

The G5’s primary RGB tandem panel represents LG’s latest attempt to push OLED brightness higher, addressing the traditional weakness OLED held versus QLED in bright rooms. At 165Hz, motion handling also improves noticeably for sports and fast gaming content. Samsung counters with its Neural Quantum Processor-driven upscaling, which handles lower-resolution content more gracefully on larger screens.

Gaming and smart features

LG’s 2026 OLEDs ship with webOS 25, which adds improved voice control, better app integration, and smoother navigation across streaming platforms. Gaming features include AMD FreeSync Premium and Nvidia G-Sync compatibility, covering both PC and console setups. The B5 series features the α8 AI Processor Gen2, which handles real-time scene-by-scene picture optimisation without introducing visible artefacts.

Financing options through Expert.ie illustrate the real cost barrier: the OLED65B56LA.AEK at €1,599.99 works out to roughly €55.63 per month on a standard payment plan. This spreads the cost but doesn’t change the fundamental math—a budget LG UA75 at €629 offers 4K and smart features for less than one-third the price of the entry OLED.

Why this matters

LG’s OLED premium over Samsung’s QLED isn’t just marketing: you’re paying for pixel-level light control that genuinely changes how movies look. For Irish buyers prioritising home cinema setups, the €1,000–€2,000 premium over Samsung’s similarly-sized QLEDs is defensible if you watch in dim rooms.

What is the best 65-inch TV?

Business Insider’s 2026 rankings place the LG C5 OLED at the top of the midrange category, calling it the “best overall LG TV” alongside its sister recommendation for most people seeking maximum value. RTINGS.com takes a different angle, awarding the flagship G5 the title of “best LG TV overall” using its primary RGB tandem panel technology. The gap between these two assessments reflects a real trade-off: the C5 hits the sweet spot between price and performance, while the G5 demands a significant premium for incremental brightness and refresh rate gains.

For Irish buyers specifically, Expert.ie pricing anchors these abstractions in real numbers. The C5 sits at €1,999 while the G5 commands €2,599—a €600 difference that buys 55Hz of additional refresh rate and presumably brighter panel performance. TechRadar’s testing across multiple 65-inch sets confirms LG models compete strongly on performance metrics, though they note Samsung and Sony alternatives also score highly in their comparisons.

Top models from RTINGS.com 2026

RTINGS.com’s methodology involves weeks of standardised testing across contrast ratios, colour accuracy, peak brightness, response times, and HDR handling. Their current rankings highlight the LG G5 OLED as the best-performing LG television, citing the RGB tandem panel’s brightness improvements and the 165Hz refresh rate’s motion handling. The C5 trails in peak brightness but earns praise for value—delivering roughly 90% of the flagship performance at 77% of the price.

Business Insider’s simpler editorial approach recommends the C5 as the TV “best for most people” in LG’s lineup, acknowledging that most viewers won’t notice the difference between the C5’s processor and the G5’s upgraded silicon. Their buying guide emphasises the practical reality: unless you’re calibrating professionally or pushing the TV in unusually bright rooms, the C5’s performance is sufficient for virtually any content.

CNET tested picks

CNET’s testing methodology similarly values real-world usability over laboratory maximums. Their reviewers note that the LG C5’s alpha 9 AI Processor handles upscaling 1080p content to 4K more than adequately, and that the webOS interface remains one of the smoothest in the market. The C5 earns specific praise for its handling of motion in sports content, with 120Hz panels reducing blur in fast-moving sequences without introducing the soap-opera effect some LCD sets produce.

Harvey Norman Ireland stocks the OLED65C54LA.AEK model, highlighting the alpha 9 AI Processor’s scene-by-scene optimisation compared to the alpha 5 found in lower-tier models. This processor difference matters for buyers who watch a mix of streaming content, broadcast TV, and gaming—the AI processor continuously adjusts contrast, colour saturation, and sharpness based on content type.

The catch

RTINGS.com and Business Insider agree LG makes excellent 65-inch TVs, but they differ on which model deserves top marks. The G5 wins for pure performance; the C5 wins for value. Irish buyers on a budget should default to the C5 unless specific features (165Hz, flagship brightness) justify the €600 premium.

Which is better, OLED or QLED?

The OLED versus QLED question doesn’t have a universal answer—it hinges on your room’s lighting, your content preferences, and your budget. OLED technology produces light at the pixel level, meaning each pixel can turn completely off for true black and exceptional contrast. QLED uses a backlit LCD panel with quantum dot colour enhancement, which allows for higher peak brightness but sacrifices the infinite contrast OLED achieves. If you watch movies in a dark room most evenings, OLED’s black levels typically feel more immersive. If your room gets lots of natural light, QLED’s brightness advantage becomes a genuine practical benefit.

LG specialises in OLED, making it the obvious choice if you’ve decided self-emissive pixel technology is right for you. Samsung focuses on QLED, with its QNED line pushing Mini LED densities higher to narrow the contrast gap. LG’s 2026 lineup includes both OLED evo C and G series alongside QNED Mini LED alternatives, giving buyers options across the technology spectrum without leaving the same brand ecosystem.

Features and performance

On paper, high-end QLED sets like Samsung’s QN95F match or exceed OLED brightness numbers in controlled testing. LG’s G5 OLED at 165Hz technically exceeds Samsung’s typical 144Hz ceiling, but the practical difference in everyday viewing is minimal unless you’re a serious competitive gamer. For streaming content, both platforms handle 4K HDR equally well, with Dolby Vision support on LG OLEDs matching Samsung’s HDR10+ offering.

The LG B5 OLED features the α8 AI Processor Gen2, which handles picture processing tasks that once required external hardware. This processor analyses content in real-time, adjusting brightness, contrast, and colour saturation scene by scene. QLED processors like Samsung’s Neural Quantum chip perform similar analysis but with different algorithmic approaches—the subjective difference between them matters more to videophiles than casual viewers.

Costs and benefits

The cost equation is straightforward: an LG UA75 LED 4K TV costs €629 at ElectroCity, representing the budget endpoint. An LG QNED85 non-OLED alternative runs £1,099.99–£2,899.99 in the UK, positioning it above the entry LED tier but below OLED pricing. Full OLED at the C5’s €1,999 sits at a significant premium over QNED, which itself costs more than standard LED.

For Irish buyers, the financing option through Expert.ie (roughly €55.63 per month for the B5) makes the entry OLED more accessible without changing the technology trade-off. The real question is whether QLED’s brightness advantage justifies its own premium over standard LED, or whether buyers should go straight to OLED if budget allows. Most reviewers, including those at Business Insider, recommend the direct-to-OLED path for buyers who prioritise picture quality above all else.

Bottom line: OLED delivers genuine picture quality advantages for dark-room viewing, but QLED brightness matters in bright rooms. For Irish buyers with €1,500+ budgets, the C5 OLED at €1,999 is the logical default. For budget-conscious buyers under €1,000, a quality LED like the UA75 outperforms QLED’s price-to-performance ratio.

What is the best LG TV to buy?

For most Irish buyers with a €1,500–€2,000 budget, the LG C5 OLED at €1,999 from Expert.ie represents the clearest recommendation. It delivers flagship-level picture quality without flagship pricing, and its position as Business Insider’s “best overall LG TV” for 2026 provides solid editorial backing. The α9 AI Processor inside the C5 handles upscaling and scene optimisation without the artefacts that plague lesser processors, and the webOS 25 interface remains one of the smoothest smart TV experiences available.

For buyers willing to stretch to €2,599, the G5 OLED adds meaningful upgrades: 165Hz refresh rate for competitive gaming, the primary RGB tandem panel for higher peak brightness, and presumably longer software support. RTINGS.com names the G5 their best LG TV, and that endorsement carries significant weight given their rigorous testing methodology. The question is whether €600 extra buys enough upgrade to matter for your specific use case.

Expert-recommended 2026 models

LG’s 2026 lineup spans four OLED tiers plus QNED Mini LED alternatives. The C5 occupies the midrange sweet spot, earning praise as “LG’s top midrange OLED TV” from Business Insider. The C6, expected as a premium OLED buy according to YouTube guides, would slot above the C5 in the hierarchy but pricing hasn’t been confirmed for Irish markets. The B5 series represents the entry OLED tier, with the α8 AI Processor Gen2 providing a meaningful upgrade over the standard LED lineup.

Business Insider’s buying guide specifically highlights the LG UA77 LED 4K TV as the best entry-level LG option, priced significantly below the OLED range. This recommendation matters for buyers who want LG’s smart platform without OLED pricing. The UA77’s picture quality falls short of OLED, but for secondary rooms, guest bedrooms, or buyers prioritising budget, it covers the essentials without compromise.

Ireland availability

Expert.ie stocks the core 2025 OLED lineup with confirmed pricing: the OLED65B56LA.AEK at €1,599.99, the OLED65C54LA.AEK at €1,999.00, and the OLED65G54LW.AEK at €2,599.99. Harvey Norman Ireland carries the C5 model specifically, offering the α9 AI Processor comparison to lower-tier options. DID Electrical’s Irish listings emphasise webOS 25, 120Hz refresh, and 4K resolution across their OLED range. ElectroCity, established since 1993, stocks the budget UA75 at €629 for buyers who want LG’s smart platform on a tighter budget.

The practical implication for Irish buyers: you can walk into any of these retailers and purchase an LG 65-inch TV today, with financing options available through Expert.ie. The question isn’t availability—it’s whether the performance differences between the €629 UA75 and the €2,599 G5 justify the price gap for your specific needs.

The upshot

The C5 OLED at €1,999 is the TV most Irish buyers should actually purchase. It delivers 90% of the G5’s performance at 77% of the price, and the gap that remains rarely matters in real-world viewing. Only competitive gamers or videophiles with bright rooms should consider stretching to the G5.

Why are LG TVs so cheap?

The perception that LG TVs are “cheap” reflects a confused comparison—LG’s entry-level LED sets genuinely cost less than competitors at similar spec levels, but their OLED range sits at premium pricing that rivals Samsung and Sony. The €629 UA75 is cheap because it’s an LED with standard features. The €1,999 C5 is expensive as OLEDs go, positioned similarly to Samsung’s QLED alternatives. What makes LG feel relatively affordable is their wider product range that genuinely spans from budget to flagship without forcing buyers toward a single technology tier.

Market dynamics also play a role. LG has invested heavily in OLED manufacturing, achieving scale advantages that Samsung (which exited OLED TV production) surrendered. This gives LG pricing flexibility on OLEDs that they don’t have on their LED line, where competition fromTCL, Hisense, and other brands forces tighter margins. The result: LG’s OLEDs offer competitive value relative to Samsung’s QLEDs, while their LED line competes on price with budget brands.

Market trends

LG announced their 2026 TV lineup including 40 new models across OLED evo G, evo C, B Series, QNED Mini LED, and Micro RGB TVs. This breadth of options allows price segmentation across multiple tiers, with each model positioned to capture different buyer segments rather than competing at a single price point. The strategy resembles automotive manufacturers who offer entry, midrange, and flagship models—the “cheap” perception comes from conflating the entry tier with the brand overall.

Regional pricing variations between Ireland and the UK illustrate the market reality. The UK C5 starts at £1,399.99, which at current exchange rates translates to roughly €1,650—significantly below the Irish €1,999 RRP. This gap reflects VAT differences, distribution costs, and retailer margins rather than any fundamental cost structure difference. Irish buyers paying the €1,999 RRP are funding higher retail margins and logistics costs alongside their television purchase.

Value compared to competitors

Compared to Samsung’s QLED alternatives at similar screen sizes, LG OLEDs compete directly on price while offering different technology. A Samsung 65-inch QLED at comparable spec levels costs roughly the same as the LG C5, with the choice reducing to OLED versus QLED technology preference rather than brand value. Sony’s comparable OLEDs typically cost more, making LG’s pricing competitive even within the premium OLED segment.

The real value question for Irish buyers involves the full cost of ownership. LG’s webOS platform has improved software support timelines, reducing the risk of TVs becoming unsupported after three years. Financing options through Expert.ie make the upfront cost more manageable (€55.63/month for the B5), spreading what feels like a large purchase into manageable increments. The “cheap” framing misses the point: LG offers genuine value at multiple price points, but the €629 UA75 and €2,599 G5 serve fundamentally different buyer needs.

The paradox

LG’s wider price range creates the illusion they’re cheaper than Samsung or Sony—but their OLEDs cost the same or more than comparable QLEDs and QD-OLEDs. The “cheap” LG is the entry LED tier; the “expensive” LG is their OLED flagship. Know which LG you’re shopping for before assuming you’re getting a deal.

LG 65-inch TV comparison

The table below breaks down LG’s current 65-inch pricing across technology tiers.

Model Technology Key Processor RRP (Ireland)
LG UA75 LED 4K Standard €629.00
LG OLED65B56LA.AEK OLED 4K α8 AI Processor Gen2 €1,599.99
LG OLED65C54LA.AEK OLED Evo AI 4K α9 AI Processor €1,999.00
LG OLED65G54LW.AEK OLED Evo AI G 4K α9 AI Processor Gen8 €2,599.99

The jump from LED to OLED roughly triples the price, while the step from B5 to C5 adds €400 and the step from C5 to G5 adds another €600. Each tier adds meaningful capability—the question is whether your viewing habits justify the climb.

LG 65-inch TV specifications

The following specs comparison focuses on the three OLED tiers most Irish buyers consider.

Specification B5 OLED C5 OLED G5 OLED
Panel Type OLED OLED Evo AI OLED Evo AI with RGB Tandem
AI Processor α8 AI Processor Gen2 α9 AI Processor α9 AI Processor Gen8
Refresh Rate 120Hz 120Hz 165Hz
HDR Formats HDR10, HLG, Dolby Vision HDR10, HLG, Dolby Vision HDR10, HLG, Dolby Vision
Gaming Features FreeSync, G-Sync, 4K@120Hz FreeSync Premium, G-Sync, 4K@120Hz FreeSync Premium Pro, G-Sync, 4K@165Hz
Smart Platform webOS 25 webOS 25 webOS 25
HDMI Ports 4x HDMI 2.1 4x HDMI 2.1 4x HDMI 2.1

Upsides and downsides of LG 65-inch TVs

LG’s 2026 OLED range offers something for every budget tier, but the trade-offs are substantial.

Upsides

  • Perfect black levels and infinite contrast from self-emissive OLED pixels
  • α8/α9 AI processors handle real-time picture optimisation without artefacts
  • webOS 25 provides smooth smart TV experience with broad app support
  • Financing options (€55.63/month on B5) make OLED more accessible
  • G5’s 165Hz refresh rate exceeds competition for competitive gaming
  • Wide price range from €629 to €2,599 covers all budget tiers

Downsides

  • OLED brightness still trails QLED in bright room environments
  • UK pricing significantly lower than Irish RRP (C5: £1,399 vs €1,999)
  • 2026 model pricing and availability in Ireland still unclear
  • B5 entry OLED lacks advanced processor of C5/G5
  • UA75 LED at €629 uses basic panel without OLED’s picture advantages
  • 40-model 2026 lineup creates confusion for buyers choosing between tiers

“The LG G5 OLED is the best LG TV and the best LG OLED TV.”

— RTINGS.com (TV Review Experts)

“If you’re looking for the best LG TV for most people in 2026, the LG C5 OLED is still one of our favourite options.”

— Smart Home Sounds (Tech Review Site)

“The C5 is LG’s top midrange OLED TV.”

— Business Insider (Tech Guide)

For Irish buyers weighing an LG 65-inch TV purchase, the C5 OLED at €1,999 from Expert.ie or Harvey Norman Ireland delivers the clearest value proposition—the Business Insider endorsement as “best for most people” and RTINGS.com’s consistent top rankings back that assessment with genuine authority. The G5 at €2,599 earns its premium with 165Hz refresh and the RGB tandem panel, but only competitive gamers and videophiles with specific requirements will notice the difference. At the budget end, the UA75 at €629 covers the basics without the OLED premium, making it sensible for secondary rooms or buyers prioritising cost over picture perfection. The trade-off between these tiers isn’t abstract—it’s €1,370 between the entry LED and the flagship OLED, and that gap buys real, measurable improvements in picture quality, processor capability, and gaming features.

Related reading: Apple Watch Charger NZ prices

While Ireland prices for the C5 start at €1999, top LG 65-inch models like G5 OLED dominate RTINGS rankings for premium performance.

Frequently asked questions

How much should you pay for a 65-inch TV?

Irish buyers should expect to pay €629–€2,599 for a 65-inch LG TV depending on technology tier. Entry LED sets like the LG UA75 cost €629, while OLED models range from €1,599 (B5) to €2,599 (G5). The C5 OLED at €1,999 represents the best value for most buyers seeking quality without flagship pricing.

What is the downside of OLED TVs?

OLED’s main trade-off is brightness: even LG’s improved OLED panels don’t match QLED peak brightness in bright rooms with lots of ambient light. OLED also carries burn-in risk with static images displayed over extended periods, though LG’s pixel shifting and logo detection reduce this risk significantly. The premium pricing compared to LED also remains substantial—expect to pay roughly three times more for OLED versus LED at the same screen size.

Which is better, 4K or QLED?

These aren’t competing categories—4K refers to resolution (3840×2160 pixels), while QLED describes LCD panel technology with quantum dot colour enhancement. All LG OLEDs are 4K, and LG’s QNED Mini LED line also offers 4K resolution. The relevant choice is OLED versus LCD (including QLED/QNED), which involves brightness, contrast, and price trade-offs rather than resolution differences.

What is LG 65 inch TV price in Ireland?

Current Irish pricing: LG UA75 LED at €629 (ElectroCity), LG OLED65B56LA.AEK at €1,599.99 (Expert.ie), LG OLED65C54LA.AEK at €1,999.00 (Expert.ie, Harvey Norman), and LG OLED65G54LW.AEK at €2,599.99 (Expert.ie). These are RRP figures; promotional pricing varies by retailer and season.

LG 65 inch TV dimensions?

All 65-inch LG TVs share the same screen diagonal (65 inches or 165.1cm), but depth varies significantly by technology. OLED models are thinner (typically 4-6cm including rear housing) due to no backlight requirement, while LED models range from 6-10cm depending on panel generation. Width across all 65-inch models is approximately 145cm without stand.

LG 65 inch TV NanoCell features?

LG’s NanoCell technology uses nanoparticles to filter out impure light wavelengths, improving colour accuracy and reducing colour bleed. NanoCell LCD models (like the Nano81) sit below OLED in LG’s hierarchy, offering better colour than standard LED but without OLED’s contrast advantages. For buyers who want accurate colour without OLED pricing, NanoCell fills that gap.

Where to buy LG 65 inch TV Ireland?

Expert.ie, Harvey Norman Ireland, DID Electrical, Currys.ie, and ElectroCity all stock LG 65-inch TVs across various price tiers. Expert.ie offers financing options, while ElectroCity provides budget options dating to their 1993 establishment. Harvey Norman carries the C5 OLED specifically with detailed processor comparisons. Online purchasing with delivery is available from all major retailers.