If you’ve ever walked into a New Zealand shoe shop and wondered “how did this place get so big,” you’re not alone. Number One Shoes began as a humble answer to a gold rush, and today it spans dozens of stores across the country — still keeping things surprisingly affordable for families. This guide walks you through what the brand actually is, who’s behind it, and what shoppers are finding on the shelves right now.

Facebook Likes: 67,881 ·
Trustpilot Reviews: 30 ·
Key Promotion: 2nd Pair 50% Off ·
Free Delivery Over: $70 ·
NZ Store Features: Click & Collect, Free Returns

Quick snapshot

1Confirmed facts
  • 70 locations across NZ in three formats (Wikipedia)
  • 16 Number One Shoes standalone stores (Wikipedia)
  • 20 combined Number One Shoes + Hannahs stores (Wikipedia)
2What’s unclear
  • Current store-by-store location list not publicly verified
  • Exact ownership structure beyond Hannahs parent
  • Online retail revenue figures unavailable
3Timeline signal
4What’s next
  • Physical stores remain core with combined format expansion
  • Click & Collect and free returns drive foot traffic
  • 2nd Pair 50% Off promotions continuing across chains

The contact details below connect shoppers directly to Number One Shoes and Hannahs across their online and social platforms.

Contact Point Details
Primary Website www.numberoneshoesandhannahs.co.nz
AU Website www.numberoneshoes.com.au
Facebook Page Number One Shoes (@number1shoes)
Instagram numberoneshoesandhannahs
Trustpilot www.trustpilot.com/review/www.numberoneshoes.co.nz

Are Hannah’s and Number One Shoes the same?

Not exactly, but they share the same parent company. Number One Shoes operates as Hannahs’ low-price retail format, according to Wikipedia. The arrangement works in three different ways across the 70-location network.

History of Number One Shoes and Hannahs

The Hannahs story begins with Irish cobbler Robert Hannah, born in 1845, who emigrated to Queensland during the 1860s gold rush before setting up in New Zealand. His first footwear store opened in Charleston on January 29, 1868 — that date is on record from NZBusiness Magazine. Originally producing boots for West Coast gold miners, the company grew into the country’s largest retailer of international footwear brands including Clarks, Hush Puppies, and Keds.

The Hannah Warehouse building in Wellington, which housed the original factory, was renovated in 1997 and converted to mixed-use space by 1998, per the Hannah Warehouse Official History. The company celebrated 150 years in business in 2018 with over 50 stores nationwide at the time, as noted by Remix Magazine.

Current Ownership and Operations

Of the 70 current locations, 34 operate under the main Hannahs brand, 16 are standalone Number One Shoes stores, and 20 are combined Number One Shoes and Hannahs locations, per Wikipedia. The company employs approximately 500 staff members across its retail network, and the headquarters sits in Porirua, according to FashioNZ.

What this means

When you shop at a combined store, you’re accessing the same inventory across both brands — the price format differs, but the product range overlaps considerably.

Who owns Number One Shoes?

Number One Shoes is owned by R. Hannah & Co. Ltd, the official registered entity trading as Hannahs. The company’s roots trace back to the 19th century, but precise ownership details beyond the parent entity are not publicly disclosed.

Ownership Details

The National Library of New Zealand holds a collection of papers relating to Robert Hannah and the Hannah family, including records of R. Hannah & Co. Ltd dating back to the company’s founding. Photographs in the collection were taken mainly between 1940 and 1970, per the National Library of New Zealand.

Related Business Mentions

The Hannah Warehouse renovation in 1997 was handled by Leeds Street Development, and residents began moving in at the start of 1998, according to the Hannah Warehouse Official History. Pizza Pomorodo moved into the building approximately two years later around 2000. This physical landmark represents the company’s transition from manufacturing to pure retail operations.

Which is the No. 1 shoe brand?

Globally, Nike and Adidas dominate footwear sales, but “number one” depends entirely on which metric you use — revenue, units sold, or market segment. For New Zealand shoppers specifically, the question is less about global rankings and more about what’s actually available at the warehouse.

Top Global Shoe Brands

Industry data shows Nike and Adidas consistently lead in global market share, with brands like Puma, New Balance, and Skechers competing for the next tier. Market research from Euromonitor and Statista tracks these brand positions annually across different regions.

Relevance to Number One Shoes Warehouse

Hannahs stocks international brands including Clarks, Hush Puppies, Windsor Smith, Ipanema, Steve Madden, and Keds, per Remix Magazine. The company also carries popular in-house labels Pulp and Miss Pulp. The warehouse positioning means customers can find mid-range to premium brands at more accessible price points than specialty boutiques.

The upshot

“Number One” in the brand name refers to accessibility and range, not necessarily global sales rank. For NZ families, the value proposition centers on getting multiple pairs for less.

Number One Shoes clearance

Clearance deals are a key part of the Number One Shoes business model, allowing the warehouse to move older stock while keeping prices low. The promotional strategy includes multi-pair discounts that attract bargain hunters.

Current Clearance Deals

Hannahs offers promotional campaigns including “buy one, get second pair 50% off” deals, according to the Number One Shoes Official Website. This promotion runs across both brands and applies to participating styles. Free delivery kicks in for orders over $70, and Click & Collect allows customers to pick up online orders at their nearest store.

How to Shop Clearance

Clearance sections rotate regularly in-store and online. The website at www.numberoneshoesandhannahs.co.nz lists current promotions and allows filtering by category. For Auckland shoppers specifically, the combined format stores in Papakura and Manukau tend to carry deeper clearance sections due to higher foot traffic.

Why this matters

Clearance pricing often stacks with the 2nd Pair 50% Off deal, making shoes significantly cheaper per pair for multi-child families or anyone needing work shoes on a budget.

Number One Shoes near me

Finding a Number One Shoes store depends on where you are in New Zealand. The brand has concentrated its presence in main centers, with Auckland and Wellington having the highest store density across all three format types.

Store Locations in NZ

With 70 locations nationwide, the chain covers most urban areas. The breakdown from Wikipedia shows 34 main Hannahs stores, 16 standalone Number One Shoes locations, and 20 combined format stores. Not all locations are created equal — the combined stores offer the widest range across both brands.

Popular Stores: Bayfair, Papakura, Manukau

Auckland customers frequently search for Bayfair, Papakura, and Manukau locations. These three stores consistently appear in local search queries related to “number one shoes near me” and related searches. Bayfair serves the Mount Maunganui area, Papakura covers south Auckland, and Manukau is a major hub for south Auckland shoppers.

The trustpilot page at www.trustpilot.com/review/www.numberoneshoes.co.nz shows customer reviews mentioning specific store experiences, with most feedback focusing on staff helpfulness and stock availability. The Facebook page (@number1shoes) with 67,881 likes serves as the primary social touchpoint for promotions and store updates.

Upsides

  • 70 locations across NZ provides broad coverage
  • Combined format stores offer both brand experiences
  • 2nd Pair 50% Off delivers real savings for families
  • Click & Collect and free returns reduce online risk
  • 158-year heritage adds credibility to brand selection

Downsides

  • Rural coverage is limited compared to main centers
  • Store-by-store inventory not easily searchable online
  • Clearance stock varies significantly by location
  • Online pricing and in-store pricing can differ
  • Only 30 Trustpilot reviews limits social proof depth

For families outside major centres, the limited rural footprint means longer trips to access physical stores — making online-only shoppers particularly dependent on the free delivery threshold.

Related reading: Pick A Part NZ: Locations, Stock List & Used Parts Guide · Apple Watch Charger NZ: Prices, Stores & Alternatives

Additional sources

teara.govt.nz

Frequently asked questions

What brands can I find at Number One Shoes?

Number One Shoes stocks international brands including Clarks, Hush Puppies, Windsor Smith, Ipanema, Steve Madden, and Keds, along with in-house labels Pulp and Miss Pulp. The exact range varies by store size and location.

Does Number One Shoes offer free returns?

Yes, Number One Shoes and Hannahs offer free returns on purchases. The policy applies to both online and in-store purchases within standard return windows.

How do I get 2nd pair 50% off at Number One Shoes?

The 2nd Pair 50% Off promotion is available at all Hannahs and Number One Shoes locations, including combined stores. It applies automatically at checkout when you buy two or more qualifying pairs. Check the official website for current participating styles and expiry dates.

What is the delivery policy for Number One Shoes?

Free delivery applies to orders over $70. Click & Collect is available at all store locations, allowing you to order online and pick up at your preferred store without additional charge.

Are there Number One Shoes stores in Auckland?

Yes, Auckland has multiple Number One Shoes locations including stores in Papakura, Manukau, and combined Hannahs format stores throughout the city. The highest concentration is in south Auckland and central areas.

What makes Number One Shoes the top warehouse choice?

The combination of 158 years in business, 70 nationwide locations, multi-pair discount promotions, and free returns creates a compelling value proposition for families. The warehouse model focuses on high turnover and accessible pricing rather than premium positioning.

Can I click and collect from Number One Shoes?

Click & Collect is available at all Number One Shoes and Hannahs locations. Order online and select your nearest store for pickup. The service is free and typically ready within hours for in-stock items.