Bed Bath & Beyond Whakatane: Still Open at New Location

Anyone searching for “Bed Bath & Beyond Whakatane” probably did a double-take when they heard about the US chain’s collapse. The store in this Bay of Plenty town is very much alive—it just moved across the road in 2024, and it’s part of a completely separate New Zealand operation. Here’s how to tell the two apart, what happened to the American brand, and what the future holds for the name you still see on shopfronts.

US stores closed: 2023 ·
New Zealand stores: still open ·
Whakatane store moved: across the road in 2024 ·
US chain new name: Beyond ·
US stores at peak: over 1,000 ·
Bankruptcy filing date: April 2023

The core pattern: one brand name, two completely different corporate fates on opposite sides of the Pacific.

Is the Bed Bath & Beyond in Whakatane Still Open?

Yes, the Whakatane store is open and fully operational. The official store page lists regular opening hours including Sundays, which is a clear sign of an active retail outlet rather than a shuttered location (Bed Bath & Beyond NZ – Whakatane store page). The listing was last updated on 25 April 2025, confirming the page remains current (Bed Bath & Beyond NZ – Whakatane store page).

Where is the new Whakatane store located?

• The store is listed at 231 The Strand, Whakatane 3120 (Birdeye business listing)
• It moved across the road from its previous location sometime in 2024
• The address places it in the central retail corridor of the town (Birdeye business listing)

What are the store hours?

• Sunday trading hours are listed, indicating normal retail operation (Bed Bath & Beyond NZ – Whakatane store page)
• Full opening hours appear on the official store page (Bed Bath & Beyond NZ – Whakatane store page)
• Multiple sources confirm the store is currently open (Birdeye business listing)

The implication: the Whakatane store’s biggest challenge isn’t closure, it’s confusion. Shoppers who heard about the US bankruptcy might assume the local store is affected, which is exactly why the separate NZ operation maintains its own website and store locator (Bed Bath & Beyond NZ – store locator).

Why Did the US Bed Bath & Beyond Close?

Bed Bath & Beyond filed for Chapter 11 bankruptcy in April 2023 after years of declining sales and mounting debt (Bed Bath & Beyond US corporate site). The company, which had grown to over 1,000 stores at its peak, closed all its US locations by the end of 2023 (Bed Bath & Beyond US store locations).

What led to the bankruptcy?

• The US chain struggled with competition from online retailers and big-box discounters
• The company’s debt load became unsustainable after years of falling sales
• Chapter 11 bankruptcy was filed in April 2023 (Bed Bath & Beyond US corporate site)

When did the closures happen?

• All US stores closed by the end of 2023 (Bed Bath & Beyond US store locations)
• The collapse affected over 1,000 locations
• The US corporate site now differs entirely from the NZ site (Bed Bath & Beyond US corporate site)

What this means: the US chain’s collapse was a case of corporate mismanagement meeting a brutally competitive retail landscape. It was not a reflection of the brand’s appeal—the name itself proved valuable enough to be revived within a year.

What Is Bed Bath & Beyond Now Called?

The US company relaunched as “Beyond” in 2024, with the first new store opening in California (Bed Bath & Beyond US corporate site). The new entity focuses on a smaller footprint and a more curated selection, but it’s a far cry from the old 1,000-store network.

What is the new name of the company?

• The relaunched brand is called “Beyond” (Bed Bath & Beyond US corporate site)
• The US website now redirects to the Beyond brand (Bed Bath & Beyond US corporate site)
• The NZ chain has not announced any name change (Bed Bath & Beyond NZ store locator)

Where is the new store located?

• The first Beyond store opened in California in 2024 (Bed Bath & Beyond US corporate site)
• Expansion plans beyond that first location remain unclear (Bed Bath & Beyond US corporate site)
• The US store locator still exists at bedbathandbeyond.com/store-locations

The contrast is telling: the US brand chose a fresh identity to rebuild, while the NZ chain keeps its established name with no announced plans to follow suit.

Is There a Bed Bath & Beyond in Australia or Canada?

Bed Bath & Beyond operations in Australia and Canada are separate franchises that remain open, unaffected by the US chain’s bankruptcy (Bed Bath & Beyond NZ store locator). The Canadian chain was sold and continues to operate under the same name.

Is there a Bed Bath & Beyond in Australia?

• Australian locations operate under the same Bed Bath & Beyond branding
• These stores are separate franchises from the US chain (Bed Bath & Beyond NZ store locator)
• The Australian operation continues to sell homewares and bedding

Is Bed Bath & Beyond still open in Canada?

• The Canadian chain was sold and continues operating under the Bed Bath & Beyond name
• Canadian stores are separate from US operations
• The franchise model kept these locations independent from the US bankruptcy

The pattern holds across three countries: wherever the chain was run as a separate franchise, it survived the US collapse. The NZ store’s independence is not an exception—it’s the rule for international operations.

Can I Still Order From Bed Bath & Beyond Online?

Yes, but which website you should use depends on where you live. The US website now redirects to Beyond.com (Bed Bath & Beyond US corporate site), while the New Zealand website operates independently and accepts orders (Bed Bath & Beyond NZ store locator).

Can I order from the US website?

• The US site redirects to the new Beyond brand (Bed Bath & Beyond US corporate site)
• US store locations are listed at bedbathandbeyond.com/store-locations
• The US operation no longer accepts orders under the old name

Can I order from the New Zealand website?

• The NZ website operates independently with its own store locator (Bed Bath & Beyond NZ store locator)
• Orders can be placed directly through the NZ site
• The Whakatane store page shows the full range of products available (Bed Bath & Beyond NZ – Whakatane store page)

For anyone trying to shop online, the rule is simple: use the website that matches your country. The Whakatane store’s products, hours, and local services are all listed on the NZ site (Bed Bath & Beyond NZ – Whakatane store page).

Timeline: The Two Bed Bath & Beyonds

The parallel tracks are clear: the US chain rose, fell, and rebranded while the NZ operation simply continued what it has done since 2011.

Confirmed Facts vs. What’s Still Unclear

Confirmed

• The Whakatane store is open and operating (Bed Bath & Beyond NZ – Whakatane store page)
• The US chain is closed (Bed Bath & Beyond US corporate site)
• The Beyond brand launched in 2024 (Bed Bath & Beyond US corporate site)
• The NZ chain operates as a separate entity (Bed Bath & Beyond NZ store locator)
• The Whakatane store moved across the road

Unclear

• Whether the NZ chain will adopt the “Beyond” name
• Future expansion plans for Beyond stores

“We’re excited to announce the opening of our new Whakatane Home store! You can now find us across the road from our old store.”

Bed Bath & Beyond NZ (Facebook announcement)

Related reading: Bed Bath & Beyond Whakatāne store page · Bed Bath & Beyond New Zealand store locator

Frequently asked questions